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This article is by Praveen Kopalle, professor of marketing at Tuck School of Business at Dartmouth College. It was revealed recently that Amazon.com has obtained a patent for what it calls "anticipatory shipping" - a system of delivering products to customers before they place an order. As the Wall Street Journal [...]
Why Amazon's Anticipatory Shipping Is Pure Genius 
Added 8 months ago by Francis Tseng
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Why Amazon's Anticipatory Shipping Is Pure Genius 
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This article is by Praveen Kopalle, professor of marketing at Tuck School of Business at Dartmouth College. It was revealed recently that Amazon.com has obtained a patent for what it calls "anticipatory shipping" - a system of delivering products to customers before they place an order. As the Wall Street Journal [...]
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