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"A static, logo-centered visual identity is like someone who shouts the same message over and over again. A flexible visual identity on the other hand is a bit more eloquent." So says Martin Lorenz of TwoPoints, a studio that specializes in something called Flexible Visual Identities (FVI) for both
What are "Flexible Visual Identities" + Will They Replace Logo-centric Design? 
Added 2 years ago by Benjamin Hickethier
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What are "Flexible Visual Identities" + Will They Replace Logo-centric Design? 
Info
"A static, logo-centered visual identity is like someone who shouts the same message over and over again. A flexible visual identity on the other hand is a bit more eloquent." So says Martin Lorenz of TwoPoints, a studio that specializes in something called Flexible Visual Identities (FVI) for both
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