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An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

The Evolution of Online Display...

Added by Francis Tseng
Updated 3 hours ago

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

How an Ad is Served with Real Time...

Added by Francis Tseng
Updated 3 hours ago

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Students.pdf

Added by Francis Tseng
Updated 9 hours ago

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Added by Francis Tseng
Updated 17 hours ago

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