Imagery: Some sort of montage or constant changing image of “green” or “sustainable” graphic design?
What comes to mind when you read the phrase “sustainable graphic design?” Is there a particular aesthetic? Is there a particular kind of client? Is there a particular visual trope or particular look or feel? How about a particular message? Do you just picture “the triple bottom line?” Is it environmentally friendly? recycled paper? What?
To define Sustainable Graphic Design, we first have to define what it is we are talking about when we talk about sustainability.
John Ehrenfeld states in the book Flourishing “The key to doing something about sustainability is that you first have to say what you want to sustain.” Ehrenfeld wants to sustain that “all humans and other life should flourish” (pg 23). Using Ehrenfeld’s thinking, Sustainable Graphic Design is “design made for clients that believe all life should flourish; design made to promote messages about sustainability-as-flourishing; and design made with materials and processes that promote and sustain the state of flourishing.”