A Living Language
'Good language alone will not save mankind. But seeing the things behind the names will help us to understand the structure of the world we live in. Good language will help us to communicate with one another about the realities of our environment, where we now speak darkly, in alien tongues.' (Stuart Chase, The Tyranny of Words)
'... And after whan ye han examined youre conseil, as Ihan said beforne, and knowen wel that ye moun performe youre emprise, conferme it than sadly til it be at an ende.
Can one now address the public in the language of the fourteenth century? It is most unlikely that the public would understand.' (Bruno Munari)
‘A Rose is a Rose is a'
"... And then you go up to it and see, for the sake of argument, that it is an artificial rose. Then you become aware of the material it is made of, cloth or plastic or paper. But at first glance you were certain of one thing only, that it was a rose.
This apparently insignificant fact is the subject of careful study today, for it is vital to the problems of visual communication." (Bruno Munari)